Exploring Seoul’s Matching Couple Fashion: A Stylish Tradition

For fashion lovers, Seoul is always a great place to visit. Every day, stylish people set new fashion trends on the streets of Myeongdong, Hongdae, and Gangnam. As you walk around Seoul, one of the most interesting and cute fashion trends you'll see is pairs looking alike.

Wearing clothes that match or go well together has become a big part of Korean relationship culture. Fashion isn't the only thing that matters—it's a fun way for couples to show their love and commitment. Travelers will probably see this trend everywhere, from theme parks to buying areas.

What makes couples in Seoul dress alike? What places do you see this trend at work? As a stranger, how can you be a part of this cultural experience? Here's everything you need to know about how to wear clothes that go together in Seoul.

Why Do Couples in Seoul Dress Alike?

The concept of couples dressing alike is deeply rooted in South Korea’s unique relationship culture. Public displays of affection (PDA) are generally more reserved in Korea compared to Western countries. Instead of holding hands or kissing in public, many couples prefer to show their bond in a more subtle yet fashionable way—through coordinated outfits.

There are a few key reasons why this trend is so popular:

• Symbol of Unity: Wearing matching clothes is seen as a way for couples to visually express their relationship. It signifies that they are in sync with each other.
• Social Media Influence: Instagram and TikTok are filled with pictures of Korean couples showing off their matching outfits. Seeing others participate in the trend encourages more couples to do the same.
• Fun & Playful Fashion Choice: Many young couples enjoy fashion, and dressing alike adds an extra element of fun to their daily lives. It’s a creative way to express themselves together.

Whether it’s through identical outfits or subtly coordinated color schemes, matching outfits have become a cultural norm among young couples in Korea.

Where to Spot Matching Couple Fashion in Seoul

If you’re visiting Seoul and want to see this trend in action, here are some of the best places to explore:

• Myeongdong: This bustling shopping district is a fashion hub where many couples shop for and wear matching clothes. You'll often see couples wearing identical sweaters, jeans, or sneakers.
• Hongdae: Known for its youthful and trendy atmosphere, Hongdae is a great place to see couples dressing alike while enjoying street performances and cafes.
• Gangnam: A district famous for high-end fashion, Gangnam is where you’ll see stylish couples in carefully curated coordinated outfits.
• Lotte World & Everland: These popular theme parks are hotspots for couples wearing matching outfits, particularly coordinated t-shirts and accessories.

Wherever you go in Seoul, keep an eye out—you’re sure to spot plenty of couples rocking this trend.

How Travelers Can Join the Trend

As a visitor, you can also take part in this fun fashion trend! Whether you’re traveling with a partner or a friend, dressing alike can make your trip even more memorable. Here’s how you can do it:

• Shop for Couple Outfits: Many stores in Seoul sell matching clothes for couples. You’ll find specially designed t-shirts, hoodies, and even shoes made for two.
• Choose a Matching Color Scheme: If you don’t want to wear identical outfits, try coordinating colors instead. Wearing different styles in the same color palette can create a stylish yet subtle couple look.
• Accessorize Together: Matching hats, bags, or shoes can be an easy way to try the trend without going all out.
• Rent Traditional Hanbok: For a cultural twist, rent matching hanbok (traditional Korean clothing) while visiting palaces like Gyeongbokgung for a special photo opportunity.

Participating in this trend, even for a day, can be a fun way to immerse yourself in Seoul’s fashion culture.

Best Time to Experience Matching Couple Fashion

While you can see this trend all year, certain seasons and holidays make it even more popular:

• Valentine’s Day & White Day: These romantic holidays (celebrated on February 14 and March 14) bring out even more couples in matching outfits.
• Christmas & New Year’s Eve: Many couples wear coordinated winter outfits to celebrate the holiday season together.
• Cherry Blossom Season (March - April): Spring is a magical time in Seoul, with couples wearing pastel-colored matching outfits for picture-perfect moments.
• Autumn & Fall Festivals: During the fall, couples often wear matching sweaters or coats to embrace the cozy weather and fall foliage.

If you visit during these times, you’ll see the matching couple trend at its peak!

Other Romantic Couple Activities in Seoul

If you’re visiting Seoul with your partner, there are plenty of romantic activities to enjoy beyond dressing alike. Here are a few ideas:

• Namsan Tower Love Locks: Buy a lock, write your name on it, and attach it to the famous love lock fence at N Seoul Tower for a lasting memory.
• Han River Picnic: Rent a picnic mat and enjoy Korean fried chicken while watching the sunset by the river.
• Couple Cafés: Seoul has many themed cafés designed for couples, featuring cozy seating, cute decorations, and special couple-themed drinks.
• Photo Booths: Capture your matching outfits in a Korean-style self-photo studio, a fun and affordable way to remember your trip.

Seoul offers endless ways to celebrate love and relationships, making it a perfect destination for couples.

Conclusion

Seoul is not just a travel destination; it’s a city full of culture, fashion, and unique trends. Couples dressing alike is more than just a fun fashion statement—it reflects the deep connection and harmony between partners. As a traveler, you’ll enjoy spotting stylish couples showcasing their coordinated outfits all over the city. If you’re traveling with a partner, why not try this trend yourself? It’s a fun way to experience Korean culture, create unforgettable memories, and, of course, take amazing travel photos!